Meta Ads
How Jewelry Palace cut its cost per result by 78.6% on Meta
An online jewellery shop in the US, selling wedding and custom rings. Rings are a big buy, so people take time to decide. The shop needed people to notice it and to buy, from the same ad account.
- Industry
- Jewellery, online shop
- Where
- United States
- Work
- Meta Ads: Facebook and Instagram
- Measured
- September to December 2025
What we changed
Three problems. Three fixes.
This is where the shop started, and what we did about each problem.
The problem
A new shop needed people to notice it and to buy, both at once.
What we did
We split the work: a low-cost campaign to reach people, and a sales campaign to turn them into buyers.
The problem
Rings take time to decide on. One ad is rarely enough.
What we did
We showed ads again to people who looked and left.
The problem
The account had twenty old campaigns and no clear plan.
What we did
We set up a clear plan and tested new ad designs side by side.
The results
What changed for the shop
Every number below comes from the shop’s own Meta Ads account.
In this picture
78.6%lower cost per result after new ads
2,623shop page views from ads, at $0.15 each
77,070people reached, at $1.83 per 1,000
Where this comes from. From the client’s own Meta Ads Manager. Spend is hidden.
What we learned
“For a big buy like a ring, cheap reach and a sales campaign work best as one.”
Next step
Want results like these?
Tell us what is not working. We will look first, then tell you what we would change. If you do not need us, we will say so.