Google Ads
How a real estate developer paid ₹105 per conversion on Google Ads
A home builder in Tamil Nadu, launching new homes. They needed people to ask about the homes, at a low cost for each one. The client’s name stays private.
- Industry
- Real estate
- Where
- Tamil Nadu, India
- Work
- Google Ads: Search and Performance Max
- Measured
- October and November 2025
What we changed
What they needed. What we did.
This is where the developer started, and what we did about each need.
What they needed
People already searching for a home had to find these new homes.
What we did
We ran search ads for people already looking for a home.
What they needed
The ads had to reach buyers beyond Google search too.
What we did
We ran Performance Max ads, which show across Google.
What they needed
Each enquiry had to cost as little as possible.
What we did
We set the ads to win the most conversions the budget could buy.
The results
What changed for the developer
Every number below comes from the developer’s own Google Ads account. A conversion is when a visitor becomes a lead.
In this picture
₹105per conversion with Performance Max
9.18%of people who saw the South search ad clicked it
8.44%clicked the search ads, 24 Oct to 16 Nov 2025
51conversions across the whole account
Where this comes from. From the client’s own Google Ads account. Spend and some campaign names are hidden.
What we learned
“Show up where buyers search. Then let Google find more people like them.”
Next step
Want results like these?
Tell us what is not working. We will look first, then tell you what we would change. If you do not need us, we will say so.